Church’s has clocked their drive-through time in at just over three minutes and 30 seconds, which is impressive, but you also have to get the order right. Who is the drive through competition though?Ĭhick Fil A, Raising Cane’s, Zaxby’s…There is some tough competition out there. According to Nation’s Restaurant News (NRN), Church’s has been ramping up their technological offering in an attempt to improve their drive through experience. Essentially, it is all about real estate…Who has the hard corner with the highest traffic counts? Who is most likely to pull customers in from the street and capitalize on their impulse for dinner?Īdmittedly, Church’s as an organization is working on both variety of offering and also increasing volume through drive-through efficiency. Even they agree that the business is a battle of street corners. It could be argued, however, that their biggest competition is the local shop across the street. Church’s as an organization has made serious strides towards improving their competitive position.Īccording to the organization itself, burger joints and grocery stores are stealing their thunder lately.
In the recent past, however, with the chicken market exploding, Church’s has had some tough competition. The perception is that regardless of what hardships hit these markets, they will always need to eat cheap and Church’s is there to provide that service. Many investors actually prefer these investments because there is a sort of hedge against risk in these markets.
The company, with more than 1,700 locations in 25 countries, is the third-largest chicken restaurant chain behind KFC and Popeyes Louisiana Kitchen.Ĭhurch’s is known for thriving in tough markets housing lower income demographics. Church, Sr., on April 17, 1952, in San Antonio, Texas, across the street from The Alamo. The chain was founded as Church’s Fried Chicken To Go by George W. Church’s Chicken is an American chain of fast food restaurants specializing in fried chicken.
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